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// december_2025 (21)

2025-12-24

Anthropic Launches Agent Skills as Open Standard

★ max(signal) by Esther Shittu · AI Tools
Δ +4070 read ↗
TL;DR — Anthropic released Agent Skills as an open standard, making Claude skills portable across ChatGPT, Cursor, and other platforms. Includes prebuilt integrations with Canva, Notion, Figma, and Atlassian.

Profound Launches Workflows for AI Search Optimization

by Profound PR · AEO
Δ +3940 read ↗
TL;DR — Profound launched Workflows, a no-code automation platform for Answer Engine Optimization. Plaid, Stripe, and MongoDB are early customers using it to build content workflows and AEO reports at scale.

December 2025 SEO Update: AI Search, Publisher Deals, llms.txt

by Carolyn Shelby, Alex Moss · SEO
Δ +3710 read ↗
TL;DR — Search Console now shows YouTube and Reddit traffic. AI-powered insights suggest questions to analyze data. Google confirmed llms.txt is treated like a text file with no ranking guarantee.

AI Search Growing, But SEO Fundamentals Still Drive Most Traffic

by Rob Tindula · SEO
Δ +3610 read ↗
TL;DR — AI platforms drive only 2-3% of organic traffic compared to Google. Teams overinvesting in AI optimization are underperforming on proven SEO tactics that still deliver measurable results.

Salesforce Walks Back Agentic AI Pitch for Agentforce

by AdExchanger · Enterprise AI
Δ +2960 read ↗
TL;DR — Salesforce now tells customers Agentforce works best with old-school if-then automation rather than LLM reasoning. Website now promises to eliminate the inherent randomness of generative AI.

2025-12-23

Automated QA and Guide Generation with AI Agents

★ max(signal) by Paige Bailey · Agents
Δ +890 read ↗
TL;DR — Agents can navigate websites to identify user journeys and auto-generate tutorials with screenshots. A fast path for QA and documentation.

Inside a $2M ARR AI Copilot Built for Growth Teams

by Pieter Levels · AI Tools
Δ +1530 read ↗
TL;DR — A lean breakdown of how a small team shipped an AI growth copilot—focusing on narrow jobs-to-be-done beats general-purpose marketing AI.

Marketing AI Agents Are Quietly Replacing Ops Playbooks

by Andrew Chen · Marketing AI
Δ +1240 read ↗
TL;DR — Teams are moving from static SOPs to agent-driven execution—campaign setup, QA, and optimization handled end-to-end by AI with humans supervising.

Reddit Marketers Ask: Should AI Own Attribution Now?

by r/marketing community · Attribution
Δ +860 read ↗
TL;DR — A heated thread debating whether LLMs should replace rules-based attribution—key insight: trust breaks without explainability.

The Gap Isn’t Intelligence — It’s Architecture

by João Moura · Agentic Systems
Δ +740 read ↗
TL;DR — A production-grade agentic architecture powering every sales call: extract context, research, hallucination checks, generate outputs, keep humans in the loop, and continuously iterate. Proof that real AI value comes from system design—not raw model intelligence.

Another Cool AI Tool

by Tool Maker · AI Tools
Δ +300 read ↗
TL;DR — Short description of what this tool does.

2025-12-22

How Spotify Used AI to Increase Email Open Rates by 34%

★ max(signal) by Maria Chen · AI
Δ +847 read ↗
TL;DR — Used Claude to generate 12 subject line variants. Personalization beats cleverness.

Google's New AI Ad Creative Suite

by Google Ads Team · AI
Δ +445 read ↗
TL;DR — Generates 50 ad variants from one brief. Early tests show 23% CTR improvement.

OpenAI's New Marketing API Unlocks Personalized Ad Generation

sponsored by OpenAI Team · AI
Δ +312 read ↗
TL;DR — New API generates ad copy variants in seconds. Early testers report 2x CTR improvements.

The $0 Marketing Stack for Solopreneurs

by Nina Patel · AI Tools
Δ +276 read ↗
TL;DR — Claude + Notion + Beehiiv. All free tiers. Full automation possible.

Why Your AI Content Strategy Is Failing

by Jake Thompson · Strategy
Δ +198 read ↗
TL;DR — Most teams automate the wrong parts. Focus on research, not writing.

2025-12-21

HubSpot's 2025 State of AI in Marketing Report

★ max(signal) by HubSpot Research · Research
Δ +423 read ↗
TL;DR — 64% of marketers now use AI weekly. Content creation leads, but analytics adoption growing fastest.

LinkedIn Algorithm Changes for 2025

by Sarah Mills · Social
Δ +334 read ↗
TL;DR — Comments now weighted 3x. Carousels outperform video. Posting time matters less.

How to Build a Personal Brand with AI

by Marcus Lee · AI
Δ +267 read ↗
TL;DR — Use AI for research and drafts. Keep your voice in final edits. Authenticity still wins.

Email Deliverability in 2025

by Email Geeks · Email
Δ +189 read ↗
TL;DR — DMARC now mandatory. Gmail tabs are back. Warm-up sequences more important than ever.

Notion AI for Marketing Teams

sponsored by Notion Team · AI Tools
Δ +156 read ↗
TL;DR — New marketing templates with AI summaries. Database automations for campaign tracking.
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